Beauty Expo Shanghai 2023
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TVSO report: Tal teams up with mega influencer
Tal delivers "Good News" for blick.ch and "Sonntagsblick"
The Swiss hand and foot care expert Tal was allowed to write headlines of the brand "Good News" in April 2021. Thus reported among others the "Sonntagsblick" and "blick.ch" with Blick TV about Tal's respectable success in the Asian market.
Tal scored a coup with a product launch by Chinese influencer Austin Li. The 28-year-old is a star with the online-savvy Chinese audience. His digital shopping broadcasts a highlight, followed by 100 million Chinese. Austin Li's most valuable quality: He is credible. Li takes the liberty of criticizing products that don't convince him - regardless of the company behind them.
This credibility plays into Tal's cards. Austin Li described the Tal-Med hand cream as a high-quality product with a good price-performance ratio. And gave a non-binding recommendation to buy. In two minutes, he sold 12,000 hand creams.
Tal shows that a Swiss SME can also celebrate respectable successes - with Swiss quality, modesty, personal contact and innovation. And a strong home country, which is Tal's highest asset.