Sometimes you get a compliment that really touches you. That’s exactly what happened to us.
The renowned Swiss beauty blog Hey Pretty has named the ten best beauty souvenirs from Switzerland – and Tal has come in second place. It’s an honour that makes us proud. Thank you, Hey Pretty. It really means a lot to us.
Hey Pretty stands for independent, honest beauty journalism. Anyone featured there has earned it. And that confirms exactly what we’ve believed for over 50 years: Tal is no ordinary skincare product. It’s a piece of Switzerland.
Most of our ingredients are grown right on our doorstep. Edelweiss extract, grape seed oil, marigolds and water from the Allegra spring in Graubünden. Developed in Küblis, produced in Eastern Switzerland, and available in specialist Swiss shops since 1975. If that isn’t a souvenir that tells a story, then what is?
Anyone who takes a Tal home as a souvenir is carrying a piece of Switzerland out into the world. And that’s more important to us than it might sound.
In recent years, we have been working hard to establish a foothold abroad as well. Our range has been available in over 130 Boots branches in the UK since May 2026. In China, we sold over a million hand masks in 2025. When tourists discover Tal in a Swiss pharmacy or chemist’s, take it home with them and recommend it to others there – that is the finest form of export we could imagine.
For us, the ‘Hey Pretty’ recommendation is more than just a catchy headline. It’s independent proof that Tal appeals even to people discovering it for the first time. That’s exactly what makes a good souvenir: it has to speak for itself, without any explanation or marketing claims.
For anyone who’d like to give Tal as a gift or buy some for themselves: our products are available in over 2,000 pharmacies and chemists across Switzerland. If you’d prefer to order online, you can find our full range at www.tal.ch.
A big thank you once again to Hey Pretty – and to everyone who has already taken Tal out into the world as a souvenir. You are our best ambassadors.