Privacy Policy

This Privacy Policy explains what personal data we process in connection with our parsenn-produkte.ch website and our other offerings. In particular, we explain what personal data we process, for what purposes, how, and where. This Privacy Policy also explains the rights of individuals whose data we process. Additional privacy policies and other legal documents, such as General Terms and Conditions (GTC), Terms of Use, or Terms of Participation, may apply to specific or additional offerings and services.

1. Contact Information

Responsibility for the processing of personal data: Oliver Lüscher, Chlus 13, 7240 Küblis, info@parsenn-produkte.ch. We will indicate if, in individual cases, there are other controllers responsible for the processing of personal data.

Data Protection Officer

We have appointed the following Data Protection Officer as a point of contact for data subjects and as a contact person for supervisory authorities regarding data protection inquiries: Oliver Lüscher Parsenn-Produkte AG Oliver Lüscher Chlus 13 7240 Küblis Switzerland info@parsenn-produkte.ch

2. Processing of Personal Data

2.1 Definitions

Personal data refers to any information relating to an identified or identifiable individual. A data subject is a person whose personal data is processed. Processing encompasses any handling of personal data, regardless of the means and methods used, in particular the retention, disclosure, collection, acquisition, deletion, storage, modification, destruction, and use of personal data.

2.2 Legal Basis

We process personal data in accordance with Swiss data protection law, in particular the Federal Act on Data Protection (DSG) and the Ordinance to the Federal Act on Data Protection (VDSG).

2.3 Nature, Scope, and Purpose

We process the personal data necessary to provide our services in a sustainable, user-friendly, secure, and reliable manner. Such personal data may include, in particular, the following categories: master data and contact information, browser and device data, content data, meta data or ancillary data, usage data, location data, as well as sales, contract, and payment data. We process personal data for as long as is necessary for the respective purpose(s) or as required by law. Personal data that is no longer necessary for processing is anonymized or deleted. Individuals whose data we process generally have the right to erasure. We generally process personal data only with the consent of the data subject, unless the processing is permitted for other legal reasons, such as to fulfill a contract with the data subject and for corresponding pre-contractual measures, to safeguard our overriding legitimate interests, because the processing is apparent from the circumstances, or following prior notification. In this context, we process, in particular, information that a data subject voluntarily and independently provides to us when contacting us—for example, by mail, email, contact form, social media, or telephone—or when registering for a user account. We may store such information, for example, in an address book or using comparable tools. If you provide us with personal data about third parties, you are obligated to ensure data protection with respect to such third parties and to verify the accuracy of such personal data. We also process personal data that we receive from third parties, obtain from publicly available sources, or collect in the course of providing our services, provided that such processing is permitted for legal reasons.

2.4 Processing of Personal Data by Third Parties, Including Abroad

We may have personal data processed by contracted third parties, process it jointly with third parties or with the assistance of third parties, or transfer it to third parties. Such third parties include, in particular, service providers whose services we utilize. We also ensure an appropriate level of data protection with regard to such third parties. Such third parties are generally located in Switzerland and within the European Economic Area (EEA). However, such third parties may also be located in other countries and territories around the world, as well as elsewhere in the universe, provided that their data protection laws ensure an adequate level of data protection in the assessment of the Federal Data Protection and Information Commissioner (FDPIC) ensures an adequate level of data protection, or if adequate data protection is ensured for other reasons, such as through a corresponding contractual agreement—in particular based on standard contractual clauses—or through a corresponding certification. In exceptional cases, such a third party may be located in a country without adequate data protection, provided that the requirements under data protection law—such as the explicit consent of the data subject—are met.

3. Rights of Data Subjects

Data subjects whose personal data we process have the rights provided for under Swiss data protection law. These include the right of access, as well as the right to rectification, erasure, or restriction of the processed personal data. Data subjects whose personal data we process have the right to lodge a complaint with a competent supervisory authority. The supervisory authority for data protection in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

4. Data Security

We take appropriate and suitable technical and organizational measures to ensure data protection and, in particular, data security. However, despite such measures, the processing of personal data on the Internet may always be subject to security vulnerabilities. We therefore cannot guarantee absolute data security. Access to our online services is secured via transport encryption (SSL/TLS, specifically using the Hypertext Transfer Protocol Secure, abbreviated as HTTPS). Most browsers indicate transport encryption with a padlock icon in the address bar. Access to our online services—as with all Internet use in general—is subject to mass surveillance without cause or suspicion, as well as other forms of surveillance by security authorities in Switzerland, the European Union (EU), the United States of America (USA), and other countries. We have no direct influence over the processing of personal data by intelligence agencies, police departments, and other security authorities.

5. Use of the Website

5.1 Cookies

We may use cookies on our website. Cookies—including our own cookies (first-party cookies) as well as cookies from third parties whose services we use (third-party cookies)—are data stored in your browser. Such stored data is not limited to traditional text-based cookies. Cookies cannot execute programs or transmit malware such as Trojans and viruses. When you visit our website, cookies may be stored temporarily in your browser as “session cookies” or for a specific period as so-called permanent cookies. “Session cookies” are automatically deleted when you close your browser. Persistent cookies have a specific retention period. In particular, they enable us to recognize your browser the next time you visit our website and, for example, to measure the reach of our website. However, persistent cookies can also be used for online marketing, for example. You can disable or delete cookies in your browser settings at any time, either in full or in part. Without cookies, however, our website may no longer be available in its entirety. We actively request your explicit consent for the use of cookies—if and to the extent necessary.

5.2 Server Log Files

For each visit to our website, we may collect the following information, provided that it is transmitted by your browser to our server infrastructure or can be determined by our web server: date and time, including time zone; Internet Protocol (IP) address; access status (HTTP status code); operating system, including user interface and version; browser, including language and version; individual subpages of our website accessed, including the amount of data transferred; and the last webpage accessed in the same browser window (referrer). We store such information, which may also constitute personal data, in server log files. This information is necessary to provide our online services in a sustainable, user-friendly, and reliable manner, as well as to ensure data security—and, in particular, the protection of personal data—including through third parties or with the assistance of third parties.

5.3 Web Beacons

We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Tracking pixels—including those from third parties whose services we use—are small, usually invisible images that are automatically loaded when you visit our website. Tracking pixels can be used to collect the same information as in server log files.

6. Notifications and Communications

We send notifications and communications, such as newsletters, via email and through other communication channels, such as instant messaging.

6.1 Performance and Reach Measurement

Notifications and communications may contain web links or tracking pixels that track whether an individual message has been opened and which web links were clicked. Such web links and tracking pixels may also track the use of notifications and communications on a personal basis. We require this statistical tracking of usage to measure effectiveness and reach so that we can provide notifications and communications in a way that is effective, user-friendly, sustainable, secure, and reliable, based on the needs and reading habits of the recipients.

6.2 Consent and Objection

You must generally give your express consent to the use of your email address and other contact information, unless such use is permitted for other legal reasons. For any consent to receive emails, we use the “double opt-in” procedure whenever possible; this means you will receive an email containing a web link that you must click to confirm, thereby preventing misuse by unauthorized third parties. We may log such consents, including the Internet Protocol (IP) address as well as the date and time, for evidentiary and security purposes. You may generally unsubscribe from notifications and communications, such as newsletters, at any time. By unsubscribing, you may, in particular, object to the statistical tracking of usage for the purpose of measuring success and reach. This does not apply to notifications and communications that are absolutely necessary for our services.

6.3 Service Providers for Notifications and Communications

We send notifications and communications via third-party services or with the help of service providers. Cookies may also be used in this process.

7. Social Media

We are active on social media platforms and other online platforms to communicate with interested individuals and provide information about our services. In doing so, personal data may also be processed outside of Switzerland and the European Economic Area (EEA). The General Terms and Conditions (GTC), Terms of Use, privacy policies, and other provisions of the individual operators of such online platforms also apply. These provisions provide information, in particular, about the rights of data subjects, including, for example, the right of access.

8. Third-Party Services

We use third-party services to ensure that our offerings are available on a continuous basis and are user-friendly, secure, and reliable. Such services may also be used to embed content on our website. These services—such as hosting and storage services, video services, and payment services—require your Internet Protocol (IP) address, as they would otherwise be unable to deliver the relevant content. For their own security-related, statistical, and technical purposes, third parties whose services we use may also process data related to our services as well as data from other sources—including cookies, log files, and tracking pixels—in an aggregated, anonymized, or pseudonymized manner. In particular, we use:

• Google services: Providers: Google LLC (U.S.) / Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General Information on Data Protection: “Principles of Data Protection and Security,” Privacy Policy, “Google Is Committed to Complying with Applicable Data Protection Laws,” “Guide to Data Protection in Google Products,” “How We Use Data from Websites or Apps on or in Which Our Services Are Used” (Information provided by Google), “How Google Uses Cookies,” “Personalized Advertising” (Enable / Disable / Settings).

8.1 Digital Infrastructure

We use third-party services to provide the digital infrastructure required for our offerings. These include, for example, hosting and storage services from specialized providers. In particular, we use:

• WordPress.com: Blog hosting and website builder; Providers: Automattic Inc. (U.S.) / Aut O’Mattic A8C Ireland Ltd. (Ireland) for users in Europe and elsewhere; Privacy information: Privacy Policy, Cookie Policy.

8.2 Maps

We use third-party services to embed maps on our website. In particular, we use:

• Google Maps, including the Google Maps Platform: mapping service; Google Maps-specific privacy information: “How Google uses location information.”

8.3 Fonts

We use third-party services to embed selected fonts, as well as icons, logos, and symbols, into our website. In particular, we use:

• Font Awesome: Icons and logos; Provider: Fonticons Inc. (USA); Privacy information: Privacy Policy.
• Google Fonts: Fonts; Google Fonts-specific privacy information: “What does using the Google Fonts API mean for the privacy of my users?”

8.4 E-Commerce

We operate an e-commerce business and use third-party services to successfully offer services, content, or goods. In particular, we use:

• Shopify: E-commerce platform for online stores; providers: Shopify Inc. (Canada) for online stores in Canada and the U.S. / Shopify Commerce Singapore Pte. Ltd. (Singapore) for online stores in the Asia-Pacific region / Shopify International Limited (Ireland) for online stores in Europe and the rest of the world; information on data protection: Privacy Policy, “Customer Privacy,” “Security.”

8.5 Payments

We use payment service providers to process our customers’ payments securely and reliably. The terms and conditions of the respective payment service providers—such as General Terms and Conditions (GTC) or privacy policies—apply to the processing of payments. In particular, we use:

• PayPal (including Braintree): Payment processing; Providers: PayPal (Europe) S.à.r.l. et Cie, S.C.A. (Luxembourg) / PayPal Pte. Ltd. (Singapore); Data protection information: Privacy Policy, “Statement on Cookies and Tracking Technologies.”
• PostFinance: E-payment solutions; Provider: PostFinance AG (Switzerland); Information on data protection: “Legal Notices and Accessibility,” “Data Protection” (including “Privacy Policy”).
• TWINT: Processing of payments in Switzerland; Provider: TWINT AG (Switzerland); Data protection information: “Data Protection for TWINT Apps,” “Website Privacy Policy,” “General Terms and Conditions for the Use of TWINT,” including the “Data Protection” section.

9. Website Plugins

We use website extensions to enable additional features. Specifically, we use:

• Google reCAPTCHA: Spam protection (distinguishing between desired comments from humans and unwanted comments from bots and spam); Google reCAPTCHA-specific privacy information: “What is reCAPTCHA?” (“What is reCAPTCHA?”).

10. Final Provisions

We created this Privacy Policy using the Privacy Policy Generator from Datenschutzpartner. We may amend and supplement this Privacy Policy at any time. We will provide notice of such amendments and supplements in an appropriate manner, in particular by publishing the most current version of the Privacy Policy on our website.