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Born in the mountains, at home in specialty stores

The Swiss skincare specialist Tal has enjoyed the trust of pharmacies and drugstores for over 40 years. A look behind the scenes of a brand committed to specialty retailers—and one that will remain so.

“If everyone thinks the same way, no one is thinking.” This motto guides the Swiss skincare brand Tal—and with it, Parsenn-Produke AG—day in and day out. For 45 years now, the family-owned company from Küblis in the canton of Graubünden has been charting its own course: not going with the flow, but building on its own strengths. Being innovative as an SME while still prioritizing continuity.

Specialty retailers contribute to this continuity. Years ago, major retailers approached Parsenn-Produkte AG to include the top product Tal in their product lines. For Parsenn-Produkte AG, this was and remains out of the question. The company continues to rely on pharmacies and drugstores, which guarantee expert advice. Such guidance is essential. After all, the list of herbal ingredients is long, and the products’ applications and effects are diverse. Edelweiss, grape seed oil, calendula, arnica, and horsetail make these products true Swiss achievements, and their uses extend beyond cosmetics to include medicinal applications. The foot bath from Tal, for example, is particularly suitable for treating skin conditions such as eczema. The Tal Med Hand Cream Exclusive, on the other hand, has been proven effective in the aftercare of scars. Tal helps. Yesterday—today—and tomorrow. The story continues, thanks in large part to strong partners.